FEATURE ON TAILORED TASMANIA
Keen to feature in Tailored Tasmania edition 3? We know you’ve renewed recently so we’ve applied a $300 reduction to your package options below. We continue to share the very best of Tasmania with a growing international audience. Since market launch in 2012, the website and subsequent coffee-table books have become a trusted voice for where to eat, play and stay in Tasmania.
For us, it's personal. We love Tasmania. We traveled the country talking about Tasmania when launching the first book and each Saturday we do the same at Salamanca Market - direct to your potential customers. But we won't stop there. We have 20,000+ social media followers and hundreds of accommodation providers display our books. We'll continue to work hard for those we feature. If you'd like to join us, choose from opportunities STARTING AT $298/year inc. GST (payment plans available) to be included in our exclusive book published every two years (monthly payments available). Publication capacity is limited so get in early. All prices include GST and deadline for inclusion is 6pm Friday, June 15.
*CLICK ON A PACKAGE TO RECEIVE $300 OFF
Keen to feature in Tailored Tasmania edition 3? We know you’ve renewed recently so we’ve applied a $300 reduction to your package options below. We continue to share the very best of Tasmania with a growing international audience. Since market launch in 2012, the website and subsequent coffee-table books have become a trusted voice for where to eat, play and stay in Tasmania.
For us, it's personal. We love Tasmania. We traveled the country talking about Tasmania when launching the first book and each Saturday we do the same at Salamanca Market - direct to your potential customers. But we won't stop there. We have 20,000+ social media followers and hundreds of accommodation providers display our books. We'll continue to work hard for those we feature. If you'd like to join us, choose from opportunities STARTING AT $298/year inc. GST (payment plans available) to be included in our exclusive book published every two years (monthly payments available). Publication capacity is limited so get in early. All prices include GST and deadline for inclusion is 6pm Friday, June 15.
*CLICK ON A PACKAGE TO RECEIVE $300 OFF
PACKAGES AT A GLANCE
(all prices include GST)
WHY INVEST WITH TAILORED TASMANIA
STATS
Website: Tailored Tasmania’s average in the last 12 months:
HOW ARE WE DIFFERENT?
THE BOOK
Building on the website success, two hardcover books launched in December of 2014 and 2016. According to Hon. Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.
Thousands of copies have sold - we know visitors want to hear about businesses like yours in a personal, curated way. Tourism Tasmania, RACT and UTAS, among other large organisations, have chosen the Tailored Tasmania book to promote our state. Tailored Tasmania 2 launched in Dec 2016 and the next edition will launch early December, 2018.
WHY WORK WITH US?
What sets Tailored Tasmania apart is the rich, bespoke content that followers have come to trust. Since launching, the website and social media presence has enjoyed rapid growth, indicating people want to hear about businesses like yours in a personal, first-hand way. We are local and we're passionate about Tasmania - in short - we care about local business and believe visitors to Tasmania should experience our very best.
WHAT DO I GET?
As a business, you get exposure on a website with 57,000+ unique annual visitors and access to 20,000+ social media followers. You get on-ground local assistance and a professional tourism writer to craft your description if requested. We have a permanent presence at Salamanca Market; exposure to 25,000 plus visitors on busy summer days, at Hobart International Airport, in hotel rooms, and in bookstores nationwide. The book drives traffic back to our online presence and strengthens the brand. We have also promoted Tailored Tasmania in other ways, including via Facebook advertising, our national book tour, the State Cinema and more. We continue to develop new partnerships.
ABOUT ALICE - TAILORED TASMANIA 'CREATOR'
I am a born and bred local, who has been writing about Tasmania since the age of 5 and (more recently) have worked 7 years as Destination Journalist/Editorial Coordinator at Tourism Tasmania. I accepted a tennis scholarship to UNC Charlotte, North Carolina where I graduated with a PR/Journalism degree. I now freelance and have worked with Tourism Tasmania, Pumphouse Point, RACT and Federal Group among others. I have written for publications including Lonely Planet, Australian Traveller Magazine, Jetstar, Luxury Travel, Escape Liftout and more. Need some writing done or have visions of your story splashed across a travel magazine - get in touch. Want your web copy re-written or a full PR plan? I am here to help you. I love Tasmania, and want people to enjoy it as much as I do.
WHAT’S NEXT?
Click on your chosen package and pay securely online or get in touch with us if you have questions. We'll walk you through the process including acquisition of imagery, copy writing, approval process and payment via invoice if you'd prefer. We look forward to potentially working with you.
STATS
Website: Tailored Tasmania’s average in the last 12 months:
- 57,000+ unique visitors
- Spending 2 minutes and 12 seconds on the site on average (up 18%)
- 313,000+ page views
- 70% are female
- 53% are aged 25-44 years old
- 89% come from Australia
HOW ARE WE DIFFERENT?
- On-ground assistance in Tasmania and personal support
- We understand you’re busy and can write your copy
- Permanent presence at Salamanca Market; exposure to approx. 25,000 plus visitors on summer days
- Exposure through our book, updated every 24 months meaning your business is featured for 2 years in comparison to other 6 and 12-monthly opportunities
- No annual membership fees
- Tailored options available
THE BOOK
Building on the website success, two hardcover books launched in December of 2014 and 2016. According to Hon. Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.
Thousands of copies have sold - we know visitors want to hear about businesses like yours in a personal, curated way. Tourism Tasmania, RACT and UTAS, among other large organisations, have chosen the Tailored Tasmania book to promote our state. Tailored Tasmania 2 launched in Dec 2016 and the next edition will launch early December, 2018.
WHY WORK WITH US?
What sets Tailored Tasmania apart is the rich, bespoke content that followers have come to trust. Since launching, the website and social media presence has enjoyed rapid growth, indicating people want to hear about businesses like yours in a personal, first-hand way. We are local and we're passionate about Tasmania - in short - we care about local business and believe visitors to Tasmania should experience our very best.
WHAT DO I GET?
As a business, you get exposure on a website with 57,000+ unique annual visitors and access to 20,000+ social media followers. You get on-ground local assistance and a professional tourism writer to craft your description if requested. We have a permanent presence at Salamanca Market; exposure to 25,000 plus visitors on busy summer days, at Hobart International Airport, in hotel rooms, and in bookstores nationwide. The book drives traffic back to our online presence and strengthens the brand. We have also promoted Tailored Tasmania in other ways, including via Facebook advertising, our national book tour, the State Cinema and more. We continue to develop new partnerships.
ABOUT ALICE - TAILORED TASMANIA 'CREATOR'
I am a born and bred local, who has been writing about Tasmania since the age of 5 and (more recently) have worked 7 years as Destination Journalist/Editorial Coordinator at Tourism Tasmania. I accepted a tennis scholarship to UNC Charlotte, North Carolina where I graduated with a PR/Journalism degree. I now freelance and have worked with Tourism Tasmania, Pumphouse Point, RACT and Federal Group among others. I have written for publications including Lonely Planet, Australian Traveller Magazine, Jetstar, Luxury Travel, Escape Liftout and more. Need some writing done or have visions of your story splashed across a travel magazine - get in touch. Want your web copy re-written or a full PR plan? I am here to help you. I love Tasmania, and want people to enjoy it as much as I do.
WHAT’S NEXT?
Click on your chosen package and pay securely online or get in touch with us if you have questions. We'll walk you through the process including acquisition of imagery, copy writing, approval process and payment via invoice if you'd prefer. We look forward to potentially working with you.
- The book and digital packages are a minimum 2 year investment
- If you would like to list more than one business get in touch for multi-listing price
- Businesses to supply images. We can recommend photographers if required.