James Boag and his son established their brewery in 1881 on the banks of the Esk River in historic Launceston, forging a tradition of brewing excellence. The combination of Tasmania’s finest ingredients with the James Boag pride, passion and superior craftsmanship quickly cemented their reputation for making extraordinary beers.

Today, the James Boag Brewery exclusively brews and bottles their range of beers
using crisp Tasmanian water and only the finest hops and barley. Each bottle
represents the purity and wonder of the brand’s island home and its ongoing
commitment to brewing excellence.

Step inside the historic brewery for a fully- guided tour, including a fascinating insight into James Boag’s history. Enthusiasts will appreciate a look at various stages of the brewing process. One of the highlights of the tour is the chance to taste some of these award-winning beers accompanied by superb Tasmanian cheese.

If you don’t have time for a brewery tour, or perhaps you’d like to enjoy another beer after your tour, the James Boag’s Brewery Bar is the perfect place to be. It’s housed in Launceston’s historic Tamar Hotel, a gorgeous building dating back to the 1830s, where you can treat yourself to something refreshing from the James Boag range while you sample their other Tasmanian refreshments and light dining options. A trip to the state really isn’t complete without a visit to the James Boag Brewery, so don’t miss your chance to experience Tasmania’s finest.

39 William Street, Launceston
Find them on the Web or call (03) 6332 6300
Social: @jamesboagAU | Open 7 days