TAILORED TASMANIA DIGITAL LISTING
A great ONLINE package to get you visible with options to expand your presence.
TT blog feature & social media activation - remain top of mind by activating an exciting digital presence.
PROFESSIONAL PR SUPPORT
I would like to propose professional PR & copywriting support. This can include but is not limited to:
- Preparation of an approx. 600 to 800- word feature story
- Custom imagery for feature blog as provided by business(es). Please provide 2-5 landscape-orientation images
- Distribution of feature blog to 23,000+ Tailored Tasmania followers
- Direct links within blog as supplied by business(es)
PROJECT TIMEFRAME
To be discussed
DELIVERABLES
To be discussed as per package options
PROPOSED APPROACH
- Potential immediate start
· Business(es) supply approx. 150-200 words & 2-5 images to [email protected]
· Alice to receive, edit, prepare feature for review including writing creative introductory copy for you
· Receive confirmation from one central 'representative' before sharing live to TT blog section & 23,000+ followers across social media channels
· Business(es) have option to re-share link and use as they wish
Alice has worked in tight timeframes across the tourism industry, when clients have requested full websites within two weeks and other time sensitive tasks. Having worked for the magazine industry, she understands deadlines and delivering on time. Here’s an example in Gourmet Traveller about island hopping around Tasmania.
PACKAGE INCLUSIONS: TT blog feature & social media activation
- Includes initial contact to discuss blog angle/vision
- Preparation of blog for review including edits/revisions (up to 3 revisions/changes)
- Final approval
- Uploading to site & sharing across social media channels with option to invite collaborators on Instagram
- Exclusive use of blog feature link for each business
- Time estimate: 6-8 hours. Time is inclusive of initial meeting, research, writing, version drafts and final delivery for approval
PRICE: $395 inc. GST
OPTIONAL EXTRAS ACROSS 12 MONTHS
Social Activity: additional social media activations
- 2 x Facebook, 2 x Instagram posts/reels. Exposure to 23,000+ potential customers via our social media channels
- Post includes assistance with messaging and/or provided text/image(s).
- Option to boost posts for additional fee.
PRICE: +$99 inc. GST
Website Activity
- Feature on the Tailored Tasmania HOMEPAGE for 3 months. See Aloft example
- Full 12 months featuring at the top of your web category page, including 100 words professionally written for you + image + business details. See MACq 01 example
- ‘Front row seats’ to our 313,000+ annual page views.
- Your own private business web page on tailoredtasmania.com with map location to make it easy for customers to find you including a 150-word business feature.
- Feature in our newsletter, distributed to 2,000+ loyal subscribers.
- Appear permanently in the blog section of Tailored Tasmania. Blog will be linked to first social media blast.
PRICE: +$150 inc. GST
WHY WORK WITH ALICE?
Alice is a 7th generation Tasmanian who has been writing about the island professionally for over two decades. She accepted a tennis scholarship to UNC Charlotte, North Carolina where she graduated with a PR/Journalism degree before returning to her favourite island.
She has authored 17 books and contributed to publications including Gourmet Traveller, National Geographic Traveller, Italian Vogue, Lonely Planet, Australian Traveller Magazine, Jetstar, Luxury Travel, Escape Liftout and more. As the Destination Journalist and Editorial Co-ordinator for Tourism Tasmania, she gained valued experience in preparing copy to attract visitors to Tasmania for seven years. Her Tailored Tasmania pod featured on Grand Designs Australia, described by host Peter Madison as a ‘love letter to Tasmania’.
Her writing clients have included Tourism Tasmania, Federal Group and RACT. Visit MACq01, Pumphouse Point, Wrest Point, Tasmania Parks and Wildlife Three Capes Track, Tasmanian Walking Co’s Three Capes Lodge Walk and 12 Apostles Lodge Walk, and you'll be reading her words. Other commissions range from Tassie's best outdoor bath tubs for Tourism Tasmania, to timber from deep below, the tale of Hydrowood for State Growth.
Alice is the founder of Tailored Tasmania; a website and book that showcases the best places to eat, play and stay. Now in its fourth edition, the popular book has been launched by Tasmania’s premier three times and has been used to showcase Tasmania by RACT, the University of Tasmania, real estate companies and more. She’s also the founder of Wild Wellness, an Australian-first merging medical pros, decades of experience and global thought leaders delivered through retreats and experiences, as seen on Channel 10’s Well Traveller.
For seven years, Alice was the contract writer for State Growth’s Make It Tasmania website where she wrote stories about people who have moved to Tasmania and what it’s like to live and work here across more than 200 stories including Marta Dusseldorp and others who chose Tasmania as home.
WORKING WITH TAILORED TASMANIA
Working with Tailored Tasmania has resulted in $35,000+ of direct booking sales.
- George, Villa Talia
WEBSITE STATS
Tailored Tasmania’s average in the last 12 months:
31,000+ unique visitors
87,000+ page views
Demographics
60% are female
47% are aged 25-44 years old
84% come from Australia (a bolstered 33% and 18% from Melbourne and Sydney respectively)
Current Social Media Status: 22,000+ across Facebook, Instagram + Twitter. You may have more or less sway in the social media world, but why not tap into our audience as well as your own?
WHY WORK WITH US?
What sets Tailored Tasmania apart is the rich, bespoke content that followers have come to trust. Since launching, the website and social media presence has enjoyed rapid growth, indicating people want to hear about businesses like yours in a personal, first-hand way. We are local and we're passionate about Tasmania - in short - we care about local business and believe visitors to Tasmania should experience our very best.
WHAT DO I GET?
As a business, you get exposure on a website with 31,000+ unique annual visitors and access to our engaged social media followers. You get on-ground local assistance and a professional tourism writer to craft your words (on request). We have a permanent presence at Salamanca Market, at Hobart International Airport, Spirit of Tasmania, in hotel rooms, bookstores and visitor outlets. The book drives traffic back to our online presence and strengthens the brand. We have also promoted Tailored Tasmania in other ways, including via Facebook advertising, our national book tour, the State Cinema and more. We continue to develop new partnerships.