The Tailored Tasmania brand incorporates a website full to the brim on where to eat, play, shop and stay along with bookable activities, supported by a hard-cover coffee-table book. Tailored Tasmania is your launch pad for exploring the island like a local - our curated content offering tourist trails less travelled. It was founded in 2012 by local travel writer and author Alice Hansen.
TAILORED TASMANIA WEBSITE
Tailored Tasmania has become a trusted voice on the latest eateries, destinations and places to rest your head across Tasmania. Since market launch in 2012, the site’s handpicked secrets have been used to design itineraries, for on-ground tips and to find out what’s new. With booking capability for everything from whisky tours and cruises to the Southern Ocean’s edge to multi-day walks and boutique accommodation, the site is designed as a one-stop discovery platform. We know Tassie well and have discovered gems the locals love to share with you.
THE BOOK
Building on the website success, a hardcover book launched in December 2014, and a second edition in December 2016. Thousands of copies have sold. The publication is used by Tourism Tasmania, RACT, University of Tasmania and other prominent businesses to promote Tasmania. Following a national tour, the book is available Australia-wide and online here.
According to former Tasmanian Premier Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.”
For us, Tailored Tasmania is personal. We absolutely love Tasmania. We travelled the country in 2015 talking about the island and each Saturday we do the same at Salamanca Market. We want you to love this place as much as we do. We think you will.
TAILORED TASMANIA WEBSITE
Tailored Tasmania has become a trusted voice on the latest eateries, destinations and places to rest your head across Tasmania. Since market launch in 2012, the site’s handpicked secrets have been used to design itineraries, for on-ground tips and to find out what’s new. With booking capability for everything from whisky tours and cruises to the Southern Ocean’s edge to multi-day walks and boutique accommodation, the site is designed as a one-stop discovery platform. We know Tassie well and have discovered gems the locals love to share with you.
THE BOOK
Building on the website success, a hardcover book launched in December 2014, and a second edition in December 2016. Thousands of copies have sold. The publication is used by Tourism Tasmania, RACT, University of Tasmania and other prominent businesses to promote Tasmania. Following a national tour, the book is available Australia-wide and online here.
According to former Tasmanian Premier Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.”
For us, Tailored Tasmania is personal. We absolutely love Tasmania. We travelled the country in 2015 talking about the island and each Saturday we do the same at Salamanca Market. We want you to love this place as much as we do. We think you will.
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ABOUT ALICE HANSENQualifications and Training
Bachelor of Arts: Communication Studies/Public Relations (Minor in Journalism) University of North Carolina at Charlotte Masters of Journalism (current), University of Tasmania Business Certificate IV, Tasmania Alice is the founder of Tailored Tasmania, and is a Hobart-based travel writer. She has contributed to magazines including Gourmet Traveller, Peppermint Magazine, Luxury Travel (read about the Bay of Fires Walk), Audi Magazine, Australian Traveller, Herald Sun, Jetstar, Italian Vogue and the national Escape travel lift-out. Her writing clients have included Tourism Tasmania, Federal Group and RACT. Visit MACq01, Pumphouse Point, Wrest Point, Three Capes Track and you'll be reading her words. Other commissions range from Tassie's best outdoor bath tubs for Tourism Tasmania, to timber from deep below, the tale of Hydrowood for State Growth. She has more than 10 published books and has written brand ads featuring in Qantas, Virgin and Gourmet Traveller and gained experience on the NBC Foreign Correspondence Desk in North Carolina. Her photography has appeared in Italian Vogue and her best selling children's book A Devilish Tale featured on BBC's Fast Track, reaching 180 million households worldwide and has raised more than $10,000 for the Tassie Devil Appeal. Alice currently works as a freelance writer after working with Tourism Tasmania for 7 years - the majority of this time spent as Editorial Coordinator and Destination Journalist. Alice is currently the publicist for the NZ Whisky Company and Ratho Farm and her broad writing skills cover website content, press releases, social media and magazine feature writing. A seventh-generation Tasmanian, Alice loves her home turf. After accepting a full tennis scholarship in the United States and earning her degree, Alice returned home to pursue her love of writing and her island home. When she's not tending to words, she's exploring wild trails, hitting tennis balls very badly, sailing (also not well) and finding new coffee haunts. |
GRAND DESIGNS AUSTRALIA - THE TAILORED POD HOUSE
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