The Tailored Tasmania brand incorporates a website full to the brim on where to eat, play, shop and stay along with bookable activities, supported by a hard-cover coffee-table book. Tailored Tasmania is your launch pad for exploring the island like a local - our curated content offering tourist trails less travelled. It was founded in 2012 by local travel writer and author Alice Hansen.
TAILORED TASMANIA WEBSITE
Tailored Tasmania has become a trusted voice on the latest eateries, destinations and places to rest your head across Tasmania. Since market launch in 2012, the site’s handpicked secrets have been used to design itineraries, for on-ground tips and to find out what’s new. With booking capability for everything from whisky tours and cruises to the Southern Ocean’s edge to multi-day walks and boutique accommodation, the site is designed as a one-stop discovery platform. We know Tassie well and have discovered gems the locals love to share with you.
THE BOOK
Building on the website success, a hardcover book launched in December 2014, and a second edition in December 2016. Thousands of copies have sold. The publication is used by Tourism Tasmania, RACT, University of Tasmania and other prominent businesses to promote Tasmania. Following a national tour, the book is available Australia-wide and online here.
According to former Tasmanian Premier Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.”
For us, Tailored Tasmania is personal. We absolutely love Tasmania. We travelled the country in 2015 talking about the island and each Saturday we do the same at Salamanca Market. We want you to love this place as much as we do. We think you will.
TAILORED TASMANIA WEBSITE
Tailored Tasmania has become a trusted voice on the latest eateries, destinations and places to rest your head across Tasmania. Since market launch in 2012, the site’s handpicked secrets have been used to design itineraries, for on-ground tips and to find out what’s new. With booking capability for everything from whisky tours and cruises to the Southern Ocean’s edge to multi-day walks and boutique accommodation, the site is designed as a one-stop discovery platform. We know Tassie well and have discovered gems the locals love to share with you.
THE BOOK
Building on the website success, a hardcover book launched in December 2014, and a second edition in December 2016. Thousands of copies have sold. The publication is used by Tourism Tasmania, RACT, University of Tasmania and other prominent businesses to promote Tasmania. Following a national tour, the book is available Australia-wide and online here.
According to former Tasmanian Premier Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy.”
For us, Tailored Tasmania is personal. We absolutely love Tasmania. We travelled the country in 2015 talking about the island and each Saturday we do the same at Salamanca Market. We want you to love this place as much as we do. We think you will.
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ABOUT ALICE HANSENQualifications and Training
Bachelor of Arts: Communication Studies/Public Relations (Minor in Journalism) University of North Carolina at Charlotte Masters of Journalism (current), University of Tasmania Business Certificate IV, Tasmania I’m a seventh‑generation Tasmanian, and I’ve been writing about this island since I was five. Tasmania has shaped me from the beginning ... the wild trails, the quiet corners, the salty air, the sense of home that never leaves. After earning a full tennis scholarship in the United States, I returned to Tasmania to write, explore and share the place I love. Tailored Tasmania grew from that love. I created it so travellers could immerse themselves in the island the way I do ... through nature, local makers, cosy stays, good food, and the places people whisper about. My aim has always been simple: to help people feel Tasmania, not just visit it. Over the years, my writing has appeared in publications including Gourmet Traveller, Luxury Travel, Audi, Australian Traveller, Herald Sun, Jetstar, Italian Vogue and Lonely Planet books. I’ve written for Tourism Tasmania, Federal Group and RACT, and had the privilege of creating launch websites for MACq01, Pumphouse Point and the Three Capes Track. I’ve published 12 books, from children’s stories inspired by Tasmania’s wilds to travel guides celebrating the island’s best‑kept secrets. My children’s book A Devilish Tale featured on BBC’s Fast Track, reaching 180 million households worldwide and raising more than $10,000 for the Tassie Devil Appeal. I also built a home that appeared on Grand Designs Australia, funded entirely by words written on a page, a reminder of how storytelling has shaped my life. I spent seven years with Tourism Tasmania as a Destination Journalist before moving into freelance writing. These days, when I’m not tending to words, I’m running wild trails, sailing once more, and finding new coffee haunts across the island I’m proud to call home. Warmly, Alice |
GRAND DESIGNS AUSTRALIA - THE TAILORED POD HOUSE
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