We are celebrating 10 years of Tailored Tasmania and we want you to be part of Tailored Tasmania edition 4!
Do you want to share your story in a compelling way? Do you need to let folk know who you are and what you offer? Got an amazing offering you want to shout from the roof tops? We've been writing about and to Tasmanians professionally for over 20 years. We've set up 3 easy packages. Go for our entry level $495 (inc. GST) and dial up the exposure through to a full page book feature and private Tailored Tasmania webpage. All offerings come with a digital presence and social media activations.
We can't wait to help you.
- Alice Hansen, Founder
Do you want to share your story in a compelling way? Do you need to let folk know who you are and what you offer? Got an amazing offering you want to shout from the roof tops? We've been writing about and to Tasmanians professionally for over 20 years. We've set up 3 easy packages. Go for our entry level $495 (inc. GST) and dial up the exposure through to a full page book feature and private Tailored Tasmania webpage. All offerings come with a digital presence and social media activations.
We can't wait to help you.
- Alice Hansen, Founder
WHY INVEST WITH TAILORED TASMANIA
Working with Tailored Tasmania has resulted in $35,000+ of direct booking sales.
- George, Villa Talia
Tailored Tasmania’s average in the last 12 months:
31,000+ unique visitors
87,000+ page views
Demographics
60% are female
47% are aged 25-44 years old
84% come from Australia (a bolstered 33% and 18% from Melbourne and Sydney respectively)
Current Social Media Status: 22,000+ across Facebook, Instagram + Twitter. You may have more or less sway in the social media world, but why not tap into our audience as well as your own?
HOW ARE WE DIFFERENT
On-ground assistance in Tasmania and personal support
We understand you’re busy and can professionally write your copy (additional fee)
Permanent presence at Salamanca Market
Exposure through our book, updated every 24 months meaning your business is featured for 2 years in comparison to other 6 and 12-monthly opportunities
No annual membership fees
Tailored options available
THE BOOK
Building on the website success, three hardcover books launched in December of 2014, 2016 and 2018. According to Hon. Will Hodgman, “Tailored Tasmania provides a unique way for visitors to unlock and enjoy the secrets of Australia’s most authentic and engaging destination; Tasmania. As a memento, gift or holiday guide, Tailored Tasmania has proven a real hit and I hope many more visitors have the chance to discover Tasmania with their very own copy."
Thousands of copies have sold - we know visitors want to hear about businesses like yours in a personal, curated way. Tourism Tasmania, RACT and UTAS, among other large organisations, have chosen the Tailored Tasmania book to promote our state.
WHY WORK WITH US?
What sets Tailored Tasmania apart is the rich, bespoke content that followers have come to trust. Since launching, the website and social media presence has enjoyed rapid growth, indicating people want to hear about businesses like yours in a personal, first-hand way. We are local and we're passionate about Tasmania - in short - we care about local business and believe visitors to Tasmania should experience our very best.
WHAT DO I GET?
As a business, you get exposure on a website with 31,000+ unique annual visitors and access to 22,000+ social media followers. You get on-ground local assistance and a professional tourism writer to craft your words (on request). We have a permanent presence at Salamanca Market, at Hobart International Airport, Spirit of Tasmania, in hotel rooms, bookstores and visitor outlets. The book drives traffic back to our online presence and strengthens the brand. We have also promoted Tailored Tasmania in other ways, including via Facebook advertising, our national book tour, the State Cinema and more. We continue to develop new partnerships.
ABOUT ALICE - TAILORED TASMANIA FOUNDER
I am a born and bred 7th generation Tasmanian, who has been writing about our island since the age of 5 and (more recently!) worked 7 years as Destination Journalist/Editorial Coordinator at Tourism Tasmania. I accepted a tennis scholarship to UNC Charlotte, North Carolina where I graduated with a PR/Journalism degree. I now freelance and have with Tourism Tasmania, Pumphouse Point and RACT among others. I have written for publications including National Geographic Traveller, Lonely Planet, Gourmet Traveller, Australian Traveller Magazine, Luxury Travel, Escape Liftout and more. I love Tasmania, and want people to enjoy it as much as I do.
Why are we well positioned to help - myself and my team? Because we've been talking up Tassie for over 10 years. Yes, we talk to the world but we also know how to speak to the locals. We've been at Salamanca some 19 years, sharing books with Sydney-siders through to well-travelled Londoners. We've written for RACT magazine readers and Sunday Tasmanian readers just as much as national and international publications over the years. Most of all, we love this place.
WHAT’S NEXT?
Click on your chosen package and pay securely online or get in touch with us if you have questions or require a payment plan. We'll walk you through the process including acquisition of imagery, copy writing, approval process and payment via invoice if you'd prefer. We look forward to potentially working with you. If you'd like assistance with more than one business get in touch for a multi-business price. We're here for you.
A FINAL NOTE
We live on an island - that comes with a good dose of self reliance but also a need to work as a collective. More than ever we need connection. Local connection and support of one another. It's good for business. But it's also good as fellow human beings in what have been un-chartered times. Let's work together and celebrate Tasmania's best!